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ROBERT ETHERIDGE

53 Dunbar Ave. Unit 2
Long Branch, NJ 07740

215-694-5687

rrelle@gmail.com

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OBJECTIVE

Proven and measured marketing, sales, business planning and business development skills in recruitment advertising make me an ideal candidate and an asset for an organization involved in the recruitment industry.

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WORK EXPERIENCE

GetTheJob.com, Tinton Falls, NJ

May 2006 - Present

Director of Marketing
Responsible for all marketing efforts of start up vertical job portal, GetTheJob.com. Marketing responsibilities included online, search engine marketing as well as traditional outlets. Duties include advertising, public relations, promotions, direct marketing, lead generation, events and sponsorships

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JobCircle.com, West Chester, PA

1999 - 2006

Co-Founder and Director of Sales and Marketing
Responsible for all sales and marketing efforts of the corporation. Instrumental in leveraging industry contacts by setting up key partnerships with companies for the goal of increasing brand awareness of JobCircle.com among the local technical and recruiting communities. Developed sales program for associates. Handled all marketing efforts including negotiating radio, print, outdoor, TV and additional advertising. Key partnerships include TECHEXPO, HireTech and Professional Exchange Career Fairs; The Metro, Computer User and NY Post Newspapers; WMMR, WMGK, NJ 101.5, Y-100 and WYSP radio stations. Helped the company receive over $750,000 worth of advertising while spending only $150,000 through barter relationships in companies first year. JobCircle was named one of the top 50 Job boards in the country by CareerXRoads in 2nd year of existence and for 3 years following. Developed a Career Fair Division for the company in 2003 and quickly became the largest Career Fair company in the Delaware Valley/NJ area producing over 15 high quality events per year with revenues over $2 million.

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JobExpo International, New York, NY

1997 - 1999

Marketing Manager
Handled all Marketing efforts for Northeast's largest producer of High-Tech Career fairs. Responsible for advertising all career fairs in Boston, New York, Connecticut, New Jersey and Philadelphia (over 40 shows per year). Annual advertising budget of over $2 million including print ads, radio campaigns, direct mail and e-mail campaigns.

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Success Advertising, Livingston, NJ

1991 - 1997

Account Executive/Sr. Account Executive -
Second employee of new recruitment advertising division of The Cherenson Group. Responsibilities included lead generation, cold-calling, developing marketing and sales literature, client presentations, proposal writing, copy writing and ad design conceptualization, client services and client management and delegation of duties to Account Coordinators.

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SKILLS

recruitment advertising, marketing, sales, online recruiting

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EDUCATION

Ithaca College, Ithaca, NY, 1986 - 1990

BS in Marketing

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AWARDS AND HONORS

JobCircle was a CareerXRoads best 50 jobsites in the world, 3 years running

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KEYWORDS

recruitment advertising, online recruiting,

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INTERESTS



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